The Symbol of What’s Ahead
A new mark signals a new direction. Studio Standard has grown, and the symbol you’ll see from here on reflects the future we’re building toward.
Since the beginning, Studio Standard has been recognized by its wordmark. Set large, bold, and direct, it carried the voice of the brand on its own. That made sense when the project was smaller, when our focus was on publishing tools we’d made for our own practice. The wordmark could carry the weight because the scope was contained. But Studio Standard has always been in motion. What started as one studio’s toolkit has expanded in scope, ambition, and direction. As the project grew, so did the need for an identity that could stretch further than type alone. We needed a mark that could hold steady as we keep building.
The new symbol comes straight from our name. Two S’s, one reversed and one mirrored, join at the tail to form a continuous loop. Together they read as Studio Standard, but the shape also stands on its own: balanced, adaptable, and quietly intentional. It’s simple enough to recognize, yet layered enough to carry rhythm and movement. That combination of structure and flow is central to how we think about the systems we publish—frameworks that flex, but don’t fall apart.
The mark exists in two states. In outline, its anchor points and joins remain visible, exposing the construction and reminding us that process is part of the story. In solid black, the same shape becomes an emblem, less literal, more flexible, able to move across navigation, packaging, and product frames. One version reflects the working draft, the file still in motion. The other reflects resolution. Both are part of the way design actually happens.
The wordmark hasn’t disappeared, but its role has shifted. For most of our history, type did the heavy lifting: large, declarative, out front. That worked when Studio Standard was a single voice publishing its own files. Now the symbol leads. The wordmark follows, smaller, quieter, almost like a caption. This shift is intentional. It reflects confidence in the form itself and a change in how the project is defined.
There’s a practical side to the change, too. Our old wordmark was imitated often, close enough that our inbox regularly filled with screenshots. Instead of defending it, we chose to move forward. Consider this a clean handoff: the old wordmark can be borrowed. The new mark is ours.
The symbol isn’t ornament. It’s a shared thread, a visual throughline that connects every part of Studio Standard. Embossed on print, watermarked in files, placed in navigation, it always signals the same thing: this tool was built in practice and refined for professionals. It doesn’t compete with the work. It supports it.
At its simplest, it’s two S’s joined into one continuous form. At a deeper level, it reflects the principles we keep coming back to: process over trend, clarity over clutter, practice over theory. Studio Standard is still evolving, but this symbol stays steady. It’s the anchor for what comes next, the visible foundation of a platform still unfolding.
